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I'm a passionate Web, Mobile, and AI Product Leader with 10+ years of experience leading products through the full product lifecycle, from discovery and planning to execution and growth.
I've been fortunate to work with amazing teams at Fortune 500 companies, including Adobe, Autodesk, Macy's, and Visa, as well as many smaller companies and startups. I founded Copotential Consulting, which focused on product strategy, planning, development, and growth, implementing AI internally and in products to accelerate speed to market, reduce costs, increase quality, enhance personalization, and deliver greater product value. I also founded and operate Digiguys Apps, a portfolio of 16+ iOS apps and web subscription properties with 10% conversion rates and 30% year-over-year growth. Digiguys has been my platform to build products end-to-end, serve real customers, stay hands-on, and put innovative ideas into practice. This dual experience—consulting and product ownership—gives me both strategic vision and hands-on execution depth.
My approach blends strategic vision with practical execution for product discovery, engagement, conversion, and retention. I'm a customer-focused and data-driven product leader, with particular expertise in leveraging AI to drive product innovation and deliver real customer value.
Copotential
Consulting gives me the opportunity to share my AI-product experience and skills, bringing value to my clients' businesses and customers.
Product Strategy, Planning, Development, Growth, E2E CX for Web, Mobile, and AI Implementation
Digiguys Apps
Operating 16 iOS products used by thousands worldwide, with hands-on experience across the full product lifecycle including AI-driven development.
E2E Customer Experience, 0→1, Mobile App, Growth, Marketing, AI Integration, Photography, Productivity
Adobe
Established and executed a multi-year mobile eCommerce growth experimentation and optimization strategy.
Product Strategy, Planning, Development, Growth, E2E CX for Web, Mobile, Global Product, eCommerce Design B2C
MIT Certification · xPRO
Autodesk
Launch 0→1 mobile-first web self-help to millions of users worldwide.
E2E Customer Experience, 0→1, Mobile-First, Global Product, Support and Sales
Golden Gate University · San Francisco
Northwestern University · Kellogg School of Management
Macy's and Bloomingdale's
Owned and transformed Post-Purchase E2E CX to a modern and responsive experience.
Product Planning and Development, E2E CX Mobile-First, eCommerce Omni Channel B2C
Digiguys Apps
The Apple App Store opened a great opportunity for digital creators in a new mobile frontier, allowing me to create my own digital products.
E2E Customer Experience, 0→1, Mobile App, Growth, Marketing, Photography, Productivity
UCSF Medical Center
Led digital transformation from 15,000 paper-based processes to HIPAA-compliant mobile products across 20+ San Francisco locations.
E2E Customer Experience, 0→1, Mobile App, Healthcare Industry
Visa Inc.
Built enterprise-scale financial risk monitoring systems and data warehouses, processing 90M+ rows of transactional data weekly.
Client Management, E2E Customer Experience, 0→1, Solution Provider, Engineering
